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P1b-3 Managerial Application of the Mindful Brand Scale (MBS)
miércoles, el 19 de mayo de 2021 a las 12:00–13:00 EDT
5 Poster
Featured Research Session Poster
Yes, please consider me for Poster
Key Words
Mindful Brand, Scale Development, Mindfulness, Brand humanization, Consumer-Brand Connection
First & Corresponding Author
Ellen Campos Sousa, Florida International University
Authors in the order to be printed
Ellen Campos Sousa, Jayati Sinha