CRRA2021

Recycling Program Manager

Erica leads Keep Truckee Green, the Town of Truckee’s sustainability resiliency & solid waste programs. During her five years in Truckee, she's negotiated and implemented a new franchise agreement, started a reusable to-go box program, and aided in drafting Truckee’s first ever Climate Action Plan. Erica was previously an environmental scientist at CalRecycle, after studying Environmental Policy at UC Davis. Outside of work, Erica relishes the mountain lifestyle: running, skiing & biking.

How to double your public participation with effective outreach campaigns

How did a small town save 500,000 plastic bags from being landfilled, collect 250% more yard waste tonnage, and double its recycling participation in three years? In this presentation, we will discuss how we used a robust public engagement process to implement new residential yard waste and recycling programs in Truckee. This includes messaging strategies that will set up any new or needing-improvement programs to be successful.

In this presentation, learn how to:

• Develop a concise, clear campaign message
• Identify your call to action
• Understand how to distill your audiences
• Learn practical tips on social media & traditional media platforms

The key takeaways from this presentation can be applied to small towns with limited resources, vacation destination areas with challenging demographic splits, or any jurisdiction looking to implement new programs or improve on current practices. Change is difficult, but an effective outreach campaign can help overcome that challenge to drive behavior change. Hear from our successes and lessons learned throughout our Truckee roll-out to help improve your own outreach methods.