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The Academy of Financial Services 35th Annual Meeting

September 21–22, 2021


Beginning to Save: Rationality, Financial Knowledge, and Behavior

Wednesday, September 22, 2021 at 9:30 AM–10:45 AM Eastern Time (US & Canada) add to calendar
Saving, Financial Literacy, Behavioral Finance
Short Description

The overall paper proposal in progress will establish that a market exists for an automated saving product designed to train and motivate beginning savers, particularly those living paycheck-to-paycheck, in order to proceed with the development and testing of this product. This first portion of the research proposal focuses on three factors influencing the choices of beginning savers: rationality, financial knowledge, and behavioral influences.

Lead & Corresponding Author

Anne Wittig, California Lutheran University
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