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The Academy of Financial Services 35th Annual Meeting

del 21 al 22 de September del 2021

Virtual

Beginning to Save: Rationality, Financial Knowledge, and Behavior

miércoles, el 22 de septiembre de 2021 a las 09:30–10:45 EDT add to calendar
Virtual
Keywords

Saving, Financial Literacy, Behavioral Finance

Short Description

The overall paper proposal in progress will establish that a market exists for an automated saving product designed to train and motivate beginning savers, particularly those living paycheck-to-paycheck, in order to proceed with the development and testing of this product. This first portion of the research proposal focuses on three factors influencing the choices of beginning savers: rationality, financial knowledge, and behavioral influences.

Lead & Corresponding Author

[photo]
Anne Wittig, California Lutheran University
Job Title

Student

Email Address

Additional Authors

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