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2022 Annual Conference

del 19 al 21 de May del 2022

Sheraton Sand Key, Clearwater Beach, FL, US

Proposal authors can use this tool to see where they have been placed in the program agenda for an Oral or Poster Session.

Scroll down to search by the Submitter or Author Name, by Date/Time, or by Keywords.

Confirm your place in the schedule by going to the ACCI Presenter Confirm Google Sheet and marking your session with the name and email address of the author who will be attending and presenting. Each presentation must have a separate paid registraint. Contact the ACCI Office immedicately by email at admin@consumerinterests.org to report a conflict or if you have questions. Please be sure to reference the session title(s), date(s), and time(s) if you contact us.

108 Remote Working during COVID-19 Pandemic: Influence of Gender and Stress on Consumers’ Shopping Motivations

viernes, el 20 de mayo de 2022 a las 08:00–08:50 EDT
Room 4 Posters
Key Words

COVID-19 Pandemic, Gender, Remote Working, Shopping Motivations

Short Description

The closures of workplaces and schools during COVID-19 pandemic have added some remote working experiences and stress for professionals. Reports indicated that consumers shop more online during their work hours in workdays. However, the influence of the remote working stress was still understudied. Therefore, by using teachers as study participants, the purpose of this study was to examine how stress during remote working will influence people’s productivity and shopping motivation. Research results indicated that during remote working, women have higher gratification shopping, value shopping, social shopping, and adventure shopping; participants with lower (vs higher) remote working stress have lower gratification shopping, value shopping, social shopping, idea shopping, and adventure shopping motivations. The study results indicated that the added stress by remote working have increased the pressure to consume as a stress reliever. To help improve consumers’ well-being and relieve remote working stress employers who adopt remote working can offer wellness training that includes how to relieve the stress in financially responsible ways and offer online games or other non-financial ways for remote workers to take breaks that don’t include shopping.

Submitter

Yuli Liang, Texas State University

Authors

Yuli Liang, Texas State University
Gwendolyn Hustvedt, Texas State University
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