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2022 Annual Conference

May 19–21, 2022

Sheraton Sand Key, Clearwater Beach, FL, US

Proposal authors can use this tool to see where they have been placed in the program agenda for an Oral or Poster Session.

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Confirm your place in the schedule by going to the ACCI Presenter Confirm Google Sheet and marking your session with the name and email address of the author who will be attending and presenting. Each presentation must have a separate paid registraint. Contact the ACCI Office immedicately by email at admin@consumerinterests.org to report a conflict or if you have questions. Please be sure to reference the session title(s), date(s), and time(s) if you contact us.

A2b The Impact of COVID-19 on Food Consumption Patterns: An Application of SOR Framework

Thursday, May 19, 2022 at 3:30 PM–5:00 PM EDT
Room 2
Key Words

Covid-19; Stimulus-Organism-Response Model; Food Consumption; Alcohol; Soda; Healthy Food; Consumer Well-Being 

Short Description

The purpose of the study is to understand the impact of the COVID-19 pandemic on food consumption patterns. Particularly, drawing on the stimulus-organism (S-O-R) model, we aim to investigate how 1) consumers' perceived impact of COVID-19 in different life aspects (e.g., financial situation and health condition) and 2) consumers' future expectation toward the COVID-19 effect (e.g., getting worse or better) mediate the relationship between a general psychological state (i.e., locus of control) and food consumption patterns during the COVID-19 crisis. Our findings revealed that those who perceived severe COVID-19 impact more shifted toward unhealthy food consumption patterns (e.g., alcohol and soda) during the COVID-19 pandemic. However, results showed that the consumption of healthy foods is not significantly driven by the pandemic situation. Further, the findings suggest that consumers with an external locus of control (i.e., blame external environments) are more likely to perceive the COVID-19 impact more severe, which increases the consumption of alcohol and soda.

Submitter

Sun Young Ahn, University of Puget Sound

Authors

Sun Young Ahn, University of Puget Sound
Wookjae Heo, Purdue University
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