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A2b The Impact of COVID-19 on Food Consumption Patterns: An Application of SOR Framework
Key Words
Covid-19; Stimulus-Organism-Response Model; Food Consumption; Alcohol; Soda; Healthy Food; Consumer Well-Being
Short Description
The purpose of the study is to understand the impact of the COVID-19 pandemic on food consumption patterns. Particularly, drawing on the stimulus-organism (S-O-R) model, we aim to investigate how 1) consumers' perceived impact of COVID-19 in different life aspects (e.g., financial situation and health condition) and 2) consumers' future expectation toward the COVID-19 effect (e.g., getting worse or better) mediate the relationship between a general psychological state (i.e., locus of control) and food consumption patterns during the COVID-19 crisis. Our findings revealed that those who perceived severe COVID-19 impact more shifted toward unhealthy food consumption patterns (e.g., alcohol and soda) during the COVID-19 pandemic. However, results showed that the consumption of healthy foods is not significantly driven by the pandemic situation. Further, the findings suggest that consumers with an external locus of control (i.e., blame external environments) are more likely to perceive the COVID-19 impact more severe, which increases the consumption of alcohol and soda.