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2022 Annual Conference

May 19–21, 2022

Sheraton Sand Key, Clearwater Beach, FL, US

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Confirm your place in the schedule by going to the ACCI Presenter Confirm Google Sheet and marking your session with the name and email address of the author who will be attending and presenting. Each presentation must have a separate paid registraint. Contact the ACCI Office immedicately by email at admin@consumerinterests.org to report a conflict or if you have questions. Please be sure to reference the session title(s), date(s), and time(s) if you contact us.

E3b The Growth of Women as the Primary Investor: A Household Bargaining Perspective

Friday, May 20, 2022 at 3:45 PM–5:15 PM EDT
Room 3
Key Words

Household bargaining, primary investor, human capital, preferences, gender norms, women

Short Description

The faces of investors are changing as women are now nearly as likely as men to be investors. While America is approaching parity in education and labor force participation, men are still four times more likely to be the primary household investor. One possibility is that men are more likely to fulfill this role because of their education, experience, and preferences. Another is that gender norms encourage women to perform other roles despite their qualifications. As technology and culture change,  so do gender norms, expectations, and educational pursuits. Women have increased their financial literacy, pursued educations more closely aligned to investing, and gained experience related to broader financial management. Given the changes to gender norms in the last century, the question is; to what degree do gender norms influence differences in household roles above and beyond differences in human capital, education, preferences, and performance of other roles? We find evidence that gender norms discourage equally qualified women from being the primary investor and that those gender norms are stronger for older women than younger women. This narrowing gap for younger individuals should signify improved consumer welfare as roles are increasingly based on individual competency.

Submitter

Blake Gray, Texas Tech University

Authors

Blake Gray, Texas Tech University
Sarah Asebedo, Texas Tech University
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