Welcome to the 2022 ATRA Virtual Conference!
The virtual conference is uniquely different from the face-to-face conference being held in Birmingham AL September 10 - 13, 2022. Attendees registered for the face-to-face conference also receive access to the virtual conference. Individuals interested in the virtual conference may register separately for just the virtual conference. To register, go to https://www.atra-online.com/page/ACON2022
Three Reasons RTs Should Start a Personal Brand
Session Description/Research Abstract
By definition personal branding is “The conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact,” (Entourage Marketing, LLC, 2022). Recreation Therapists have an opportunity to position themselves on social media as an expert in the field of Therapeutic Recreation, share their personal and professional values, bring awareness to problems relating to their specialties, educate on the benefits of purposeful recreation and increase public awareness of Therapeutic Recreation. Social media can be used as a tool to further advocate for the field of Therapeutic Recreation.
This session will teach participants the three reasons to start a personal brand, and educate them in the ways they can use a personal brand to increase public awareness of RT.
Learning Outcomes
1. Understand the concepts of and elements of a personal brand and personal branding
2. Identify the contributions having a personal brand makes to increasing public awareness of RT
3. Prioritize the next steps to elevating or starting a personal brand strategy by using the provided worksheet
Population/Setting:
All
CEUs:
0.2
Primary Presenter
Bethany Dueck, Homebody State of Mind
Credentials
CTRS
Biographical Information
Bethany (Beth) is a CTRS living in British Columbia, Canada. She graduated in 2020 with a Bachelor of Therapeutic Recreation from Douglas College. Throughout her education her passion for the field grew and she knew she would work hard to educate and advocate for RT throughout her professional career.
Since graduating she has been especially interested in the power and influence of social media. Over the past 2 years she has used her creativity and passion to branch out into graphic design and digital marketing. Helping others bring their visions to life is what keeps her motivated every day!
Head Shot
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Co-Presenter/panelists
Susan Purrington, Welcomed Here, LLC./ Northern Arizona University
Credentials
PhD, CTRS
Email Address
Biographical Information
Susan Purrington, PhD, CTRS is the Owner and Executive Director of Welcomed Here, LLC - a non-profit organization dedicated to enhancing the inclusive customer experience. She is also an Assistant Professor of Practice of Parks and Recreation Management at Northern Arizona University. Susan has been helping recreation professionals use social media as a means to engage with a broader audience through campaign design for the past seven years. She has a passion for advocating for the profession and the populations served through Recreational Therapy.
Susan has previously taught in therapeutic recreation and parks and recreation management at Douglas College in British Columbia, Canada, SUNY Cortland in Cortland, NY, Indiana University in Bloomington, IN, and California State University, Chico in Chico, CA. Further, she has been providing leisure counseling to individuals from all backgrounds and abilities for the past 14 years.
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