In this paper, we focus on the saving behavior of emerging adults aged 18-29. We aim to find out if gender and financial identity predict the propensity to save, modes of saving, or abstention of saving, when age, education and income are controlled for. The research exploits survey data that were collected from an online web panel that represents the young adult population (18–29-year-olds) of Finland (N=1000). Our results revealed that young women were more likely to save on a bank account whereas young males more typically invested in stocks or funds. Gender was not significant for predicting other forms of saving or not saving at all. As for control variables, education was related to all saving behavior, income was related to saving to a bank account and investing, and age was related to not saving.

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