Financial socialization plays an important role in the attitudes, knowledge and behaviors that are associated with financial well-being. Among potential socialization agents, parents have a large influence on the financial socialization of children and young people (Allen, 2008). Recent studies illustrate the positive role of financial conversations for the financial outcomes of young adults (Grinstein-Weiss et al., 2011; Jorgensen et al., 2017; Solheim et al., 2011). Despite this evidence, less is known about effective strategies for encouraging financial conversations between parents and their children (LeBaron & Kelley, 2020). This study develops and evaluates a series of online modules for motivating parents and caregivers of middle school children to engage in financial conversations

Accepted Oral Presentation