SB 1383 Outreach and Perception of Food Waste and Climate Change
Track
Outreach
Speakers
Nancy Roberts, Gigantic Idea Studio
Title
Senior Associate
Speaker Biography
Nancy Roberts has over 25 years of experience in marketing and public relations, communications, and project management for mission-driven organizations. At Gigantic Idea Studio she focuses on strategic communications planning, metrics and integrating social media into traditional outreach campaigns. Recent projects include digital and general outreach strategy for the California Carpet Stewardship Program, Zero Waste Marin, MCSTOPPP, City of San Rafael, California Stormwater Quality Association and Livermore Recycles. A climate activist in her spare time, Nancy holds B.A. and M.A. degrees from The George Washington University and an M.B.A. in Sustainable Enterprise from Dominican University of California.
Abstract Title
SB1383 Outreach and Perception of Food Waste and Climate Change
Speaker Abstract
The implementation of SB 1383 has increased outreach to Californians about the connection between climate change and food waste. But are the spirit and message of the law sinking in with the general public? Has that knowledge changed behavior? We will present an update on a survey of perception of the connection of food waste to climate change that was first conducted - and presented at CRRA – in 2020, that we conducted again in 2023. Has the public got the message and changed behavior, or is there still some distance to go? In addition to analyzing results of the second survey round, we will present various examples of climate messaging in SB 1383 outreach. Participants will get tips for incorporating the messaging to maximize effectiveness.