ER&L Preliminary Program Search Tool

March 3–6, 2024

Austin, Texas + Online

We are pleased to share the 19th program of the Electronic Resources and Libraries Conference reflecting our work to support the way we collect, manage, maintain, and make accessible electronic resources.

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Use it or Lose it: Determining the impact different marketing techniques have on a university library's electronic resources

Monday, March 4, 2024 at 3:30 PM–4:15 PM CST

Room 204

Conference Track

5. User Experience & Promotion

Audience Level

Foundation

Keywords

marketing, usage

Abstract

This paper explores various methods for promoting electronic resources in a university library to increase usage. From internal marketing to targeting department faculty, this paper provides several approaches that the Pollak Library has trialed to promote electronic resources and the difficulties in determining the sustainability and impact on usage statistics.