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2024 Annual Conference

May 21–23, 2024

Hyatt Regency Milwaukee, Milwaukee, WI, USA

IMPORTANT NOTICE: The date, time, and room assignment of YOUR presentation is SUBJECT TO CHANGE.

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E2a Crypto Today, Crypto Tomorrow? Examining the Role of Peer Influence, Investment Confidence, and Risk Perceptions

Wednesday, May 22, 2024 at 3:45 PM–5:15 PM CDT
Room 2
Short Description

As blockchain technology gains increasing popularity, several states are leading the way in incorporating this emerging trend into the investment market, including embracing widespread integration of cryptocurrency and related innovations. This study seeks to investigate the factors that have been emphasized in the existing theory and previous literature on financial behaviors and behavioral intentions and to extend this examination to cryptocurrency investment. We will focus our investigation on key variables of interest, namely, the influence of peers, investment confidence, and perceptions of risk associated with cryptocurrencies.

Type of presentation

Accepted Oral Presentation

Submitter

Yu Zhang, Kansas State University

Authors

Yu Zhang, Kansas State University
Khurram Navved, Kansas State University
Jia Qi, University of Georgia
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