North American Social Marketing Conference 2024

Making It Stick: Improving Effectiveness of Communication Messages and Materials Using Neuromarketing

samedi 18 mai 2024 à 15:05–15:25 EDT

PALM

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20 Minute Presentation

Proposed Conference Track

5. Research Methodologies

Presenters

Phil Winters, TDM-CP, University of South Florida

Dove M E Wimbish, University of South Florida

Mahmooda Khaliq, PhD, MHS, CPH, University of South Florida