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ACHE 2014

October 27–29, 2014

Las Vegas, Nevada

Understanding Online College Students 2014 from the Institutional Perspective: A Deep Dive into the Data

Monday, October 27, 2014 at 11:15 AM–12:00 PM PDT
Concurrent Session 1
Session Description

Note: This session is meant to be a follow up to a presentation of the full data from the Online College Students 2014 study that is being separately submitted for consideration.

What are the motivations, decision making patterns, and priorities of today’s online student? How do institutions meet those objectives? In this session, key data surfaced in the Online College Students 2014 national study (sponsored by The Learning House and Aslanian Market Research) will be discussed by practitioners responsible for both the marketing processes and the student support processes that make their online programs a success. Online College Students 2014 is an annual survey of 1,500 students enrolled in fully online degree or certificate programs. This session seeks to elaborate on key points of the survey from the institutional perspective, and is a follow up to a separate session in which the full array of findings will be presented.

Among the findings that will be discussed in detail are:
-More than half of today’s online learners have enrolled in online study prior to their current program. They have experience and know what they want.
-More than 80 percent of undergraduate online learners enroll with previously earned credit. They want to have that credit accepted.
-More than 40 percent of online learners use prior learning assessment or portfolio/experiential assessment. They want to have their life experiences counted.
-There is a vast difference in the socio-economic status of online undergraduate and graduate students. They need to be handled differently.

In this session, Scott Jeffe will moderate a discussion between Heather Chakiris, from Penn State World Campus, and Stacy Snow, from University of Missouri (Mizzou Online), about how the national data patterns play out at their institutions.

Session Focus
Online Programming
Post-traditional Students
Student / Client Support Services
Marketing / Social Marketing
Session Audience
Program Directors
Program Staff
Deans & Senior Administrators
Student Services Providers

Primary Presenter

Scott Jeffe, EducationDynamics
Contact information; 201-377-3332

Brief Bio

Scott Jeffe is Director of Market Research and Operations for Aslanian Market Research. In this current position, he is responsible for the management of all of AMR’s operations: institutional market research studies, professional development seminars, and national research projects on adult and online students learning patterns.

Additional Presenter #1

Heather L. Chakiris, Penn State World Campus
Contact Information; 814-865-3323

Brief Bio

Heather Chakiris is Director of Advising and Learner Success at Penn State World Campus.

Additional Presenter #2

Stacy Snow, University of Missouri, Columbia
Contact Information; 573-884-3153

Brief Bio

Stacy Snow is Director of Marketing at University of Missouri, Columbia with specific responsibly for Mizzou Online.

Additional Presenter #3s