Understanding the Online College Student: An Review of the Data
Session Description
The online college student is unique. Colleges building and offering online degree programs must understand their motives, preferred patterns of study, how they select programs and providers, their personal characteristics, and a host of other factors to be successful in this increasingly competitive marketplace.
In this presentation, Dr. David Clinefelter, Chief Academic Officer of The Learning House, Inc., and Carol B. Aslanian, Senior Vice President of Aslanian Market Research, will share the results from the third annual Online College Students report, as well as identify trends emerging from the data.
“Online College Students 2014” reports findings of a national survey of 1,500 prospective, current and recently graduated online students. The discussion will include:
• Most popular online fields of study
• Factors in choosing a university or college to attend online
• Demographics of who is studying online
• Effectiveness of various marketing messages
• Student learning preferences in online classes
• Pricing elasticity among students
• And more
Session Focus
Online Programming
Session Audience
Deans & Senior Administrators
Primary Presenter
![[photo]](https://secure.gravatar.com/avatar/1593dbf7c7dd96b980014813b55b735e.png?d=https://proposalspace.com/images/no_photo.png&r=PG&s=50 "David Clinefelter, The Learning House, Inc.")
David Clinefelter, The Learning House, Inc.
Contact information
dclinefelter@learninghouse.com; 502-751-8647
Brief Bio
Dr. David Clinefelter, Chief Academic Officer at Learning House, has 30 years of experience in the industry, spanning the pre-Internet delivery of classes via fiber optic cable, correspondence courses delivered via the U.S. Mail and fully online universities. Dr. Clinefelter served as the President of Graceland University, and as Chief Academic Officer at both Kaplan University and Walden University.
Additional Presenter #1
![[photo]](https://secure.gravatar.com/avatar/f0c4bb3ef6d5311204c153c44b94bc72.png?d=https://proposalspace.com/images/no_photo.png&r=PG&s=50 "Carol Aslanian, Aslanian Market Research, EducationDynamics")
Carol Aslanian, Aslanian Market Research, EducationDynamics
Contact Information
CAslanian@educationdynamics.com; 201-377-3321
Brief Bio
Carol B. Aslanian is Senior Vice President of Aslanian Market Research. She is a national authority on the characteristics and learning patterns of adult students, and she has made hundreds of presentations on the topic and led market research projects for more than 300 colleges, universities, and educational agencies.