ACHE 2014
October 27–29, 2014
Las Vegas, Nevada
Up Close and Personal with the Online Adult Learner
Session Description
This presentation will highlight the marketing strategies used in promoting online programs to prospective students at Northern Kentucky University (NKU), using multiple communication vehicles to create an up close and personal approach. Through electronic communication, follow-up phone calls, and WebEx information meetings, prospective students gain a detailed understanding of what is offered and is expected in each online program at NKU. This session will outline the process used to entice new students to Online Learning.
Session Focus
Online Programming
Post-traditional Students
Marketing / Social Marketing
Session Audience
Advisers
Other
Primary Presenter
![[photo]](https://secure.gravatar.com/avatar/96219c39c4923e6562bd40601f18b81c.png?d=https://proposalspace.com/images/no_photo.png&r=PG&s=50 "Natalie Nickol, Northern Kentucky University")
Natalie Nickol, Northern Kentucky University
Contact information
nickoln@nku.edu; 859-392-2404
Brief Bio
Natalie Nickol is the Online Learning Coordinator in Educational Outreach at Northern Kentucky University. She works with prospective students by providing in-depth information about all of the online programs and monitors system data for reporting purposes. Prior to starting at NKU in March 2001, she worked as a certified pharmacy technician and earned her bachelor’s degree in elected studies from Thomas More College. Natalie enjoys spending time with her family and doing charity work.