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ACHE 2014

October 27–29, 2014

Las Vegas, Nevada

Up Close and Personal with the Online Adult Learner

Tuesday, October 28, 2014 at 10:45 AM–11:30 AM PDT
Concurrent Session 4
Session Description

This presentation will highlight the marketing strategies used in promoting online programs to prospective students at Northern Kentucky University (NKU), using multiple communication vehicles to create an up close and personal approach. Through electronic communication, follow-up phone calls, and WebEx information meetings, prospective students gain a detailed understanding of what is offered and is expected in each online program at NKU. This session will outline the process used to entice new students to Online Learning.

Session Focus
Credit Programming
Online Programming
Post-traditional Students
Marketing / Social Marketing
Session Audience
Program Staff

Primary Presenter

Natalie Nickol, Northern Kentucky University
Contact information; 859-392-2404

Brief Bio

Natalie Nickol is the Online Learning Coordinator in Educational Outreach at Northern Kentucky University. She works with prospective students by providing in-depth information about all of the online programs and monitors system data for reporting purposes. Prior to starting at NKU in March 2001, she worked as a certified pharmacy technician and earned her bachelor’s degree in elected studies from Thomas More College. Natalie enjoys spending time with her family and doing charity work.

Additional Presenter #1

Additional Presenter #2

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