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ACHE 2014

October 27–29, 2014

Las Vegas, Nevada

Website Benchmarking Initiative Annual Report

Tuesday, October 28, 2014 at 1:15 PM–2:00 PM PDT
Concurrent Session 5
Session Description

In 2011, ACHE and JMH kicked off a partnership to explore adult education websites that serve non-
traditional students. Now, three years later, JMH is ready to share our key takeaways and trends that
we’ve seen from the millions of website visits tracked in this initiative.

This session will explore:
-Trends in mobile device usage and other interesting metrics
-Shifts in how visitors find our sites and how they behave once there
-How higher education administrators can better manage the visitor experience online
-Learn how seasonal variations in website traffic can predict enrollment patterns

With more than two dozen participating institutions from across the US and Canada, this data set offers
an unrivaled glimpse into the behavior of visitors to adult education websites. Don't miss this chance to
learn how those behaviors have changed and how you can offer a more effective online experience.
During the session, we'll share the research results, interpret them, and then discuss how your
department can apply these results to improve its operation using examples from participating sites.
These trends can impact how we manage and market programs.

Session Focus
Credit Programming
Non-Credit Programming
Online Programming
Marketing / Social Marketing
Session Audience
Program Directors
Program Staff

Primary Presenter

Nicole Foerschler Horn, Horn, JMH Consulting
Contact information
Brief Bio

Nicole Foerschler’s passion is helping organizations clarify their vision and build straightforward strategies to meet goals. As Vice-President of JMH Consulting, Nicole oversees data analysis projects that help programs make better informed choices. She is also a guiding force in the creation of new curriculum and the launch of programs to enhance bottom lines. Nicole speaks frequently for university associations across the United States and in Canada. She has given presentations on strategy, online marketing, and program development at conferences such as UPCEA National, the Conference on Management & Executive Development, and CAUCE.

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