How to Survive Client Expectations: A Manifesto on Communication
Session Description
Creating and following practices that operate to protect your brand within the framework of marketing your programs will go a long way in making sure that your image isn’t compromised and that your clients are happy. Among those practices are the people that create them – the team. We’ll discuss how to work together towards the common goal of positioning your brand and maintaining a positive image so that you are seen as a creative leader and valuable marketing expert in your department. Process, evaluation, and assessment are key. Participants will leave this session with ideas to help inform a strategy of their own.
Session Focus
Leadership
Professional Development
Session Audience
Program Staff
Other
Primary Presenter
![[photo]](https://secure.gravatar.com/avatar/9c44a50ca3ba8d03d55c15a5d49a3d8a.png?d=https://proposalspace.com/images/no_photo.png&r=PG&s=50 "Kelly Blackwell, University of West Florida")
Kelly Blackwell, University of West Florida
Contact information
blackwell@uwf.edu; 850-857-6041
Brief Bio
Specializing in Marketing and Creative Communications, Kelly holds a BFA in graphic design from the Savannah College of Art and Design, as well an AAS in Multimedia Technology. Kelly currently serves as the Marketing & Creative Manager within the University of West Florida's Continuing Education and Distance Learning departments.