Conference page: https://igelu.org/event/igelu-2024-conference/
Full program: https://docs.google.com/spreadsheets/d/144GCpISO7ZARuTuNz552IWIpkf07rCdE620aEl9J7-M/edit?usp=sharing
[SESSION CANCELED] Empowering the Digital Library through Branding, Marketing, and Communication
Event part
Conference
Abstract
With global data consumption reaching 97 zettabytes in 2022 and projected to hit 181 zettabytes by 2025, information overload is a pressing challenge. Universities, inundated with emails and digital content, must strategically manage communication. Digital Libraries face similar hurdles, needing to stand out in a crowded digital landscape.
This presentation focuses on empowering Digital Libraries through branding, marketing, and communication. By adopting strategic communication plans and innovative branding, libraries can enhance their visibility and effectiveness. This involves crafting targeted, relevant messages and utilizing tools like Primo, called "Inventio" at Universidad Panamericana, Leganto, and RapidILL.
These tools help the Digital Library maintain a prominent and efficient presence. The presentation will highlight the importance of aligning with university image guidelines, personalizing services, and implementing comprehensive campaigns. Through effective branding and strategic communication, Digital Libraries can better serve their academic communities and manage the deluge of information.
Track
Practical Applications
Products or Areas of Focus
Primo / Primo VE
Rapido / RapidILL
Presenters
![[photo]](https://lh3.googleusercontent.com/a/ACg8ocIOaOZqBdBI1jWKzJZ0uJeJahzExkVmP4XPEfeBMSFFdjTb5tOy=s50 "Jorge Alejandro Peña Landeros, Project Manager Library, Universidad Panamericana. Dirección del Sistema Bibliotecario")
Jorge Alejandro Peña Landeros, Project Manager Library, Universidad Panamericana. Dirección del Sistema Bibliotecario
Moderators
![[photo]](https://8ca84662c5b8f0cff50d-4baaaf97d63fd7b01243e1b1c57f0cc1.ssl.cf1.rackcdn.com/2827/profile_b94d7b923c3a3b0f9c32c23a9234984d.png "Aronne Watkins, Head of Access & Discovery Services, SLSP (Swiss Library Service Platform)")
Aronne Watkins, Head of Access & Discovery Services, SLSP (Swiss Library Service Platform)
LinkedIn URL
![[photo]](https://8ca84662c5b8f0cff50d-4baaaf97d63fd7b01243e1b1c57f0cc1.ssl.cf1.rackcdn.com/3127/profile_4194208fa3a9a100c23defbcae3aba71.png "Maya Amichal, Systems Librarian, Weizmann Institute of Science")