Empowering the Digital Library through Branding, Marketing, and Communication

With global data consumption reaching 97 zettabytes in 2022 and projected to hit 181 zettabytes by 2025, information overload is a pressing challenge. Universities, inundated with emails and digital content, must strategically manage communication. Digital Libraries face similar hurdles, needing to stand out in a crowded digital landscape.

This presentation focuses on empowering Digital Libraries through branding, marketing, and communication. By adopting strategic communication plans and innovative branding, libraries can enhance their visibility and effectiveness. This involves crafting targeted, relevant messages and utilizing tools like Primo, called "Inventio" at Universidad Panamericana, Leganto, and RapidILL.

These tools help the Digital Library maintain a prominent and efficient presence. The presentation will highlight the importance of aligning with university image guidelines, personalizing services, and implementing comprehensive campaigns. Through effective branding and strategic communication, Digital Libraries can better serve their academic communities and manage the deluge of information.