The Stats You Need to Know for Recruiting the Adult Learner
Monday, October 14, 2024 at 11:40 AM–12:00 PM PDT
Palm Canyon B
Presentation Type
30-Minute Presentations
Presentation Abstract (250 word max.)
Join us for the one-stop-shop session of the statistics, trends, and insights you need to know for marketing to and recruiting the adult learner. We’ll package up data from industry studies, LinkedIn data, Carnegie research, and marketing benchmarks from hundreds of campaigns to provide you with the walk-away resource you need to inform future strategy. Information will cover factors throughout their research and decision-making journey including the first questions they’re asking Google, their social media preferences, what they loved or hated on schools’ websites, and ultimately what influenced them to take the next steps along their continuing education journey.
Primary Presenter
Kristy Phillips, Carnegie
Additional Presenters
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