ACHE 86th Annual Conference and Meeting - October 14-16 2024

30-Minute Presentations

Website personalization is a powerful tool we can use to upgrade our onsite experiences, drive conversions, and collect rich data to better understand our student journey. How much content is needed to drive personalization? What technology is required? How does marketing collaborate with admissions, IT, and other stakeholders to deliver personalization? What is meaningful personalization for higher education anyway? Join us for a presentation that answers these questions with best practices for mobilizing this powerful strategy.

Takeaways:

• What technologies to use
• How to prioritize your content needs
• Who to get involved with the implementation