Mobilizing Your Website Personalization Strategy
martes, el 15 de octubre de 2024 a las 14:00–lunes, el 14 de octubre de 2024 a las 14:20 PDT
Palm Canyon B
Presentation Type
30-Minute Presentations
Presentation Abstract (250 word max.)
Website personalization is a powerful tool we can use to upgrade our onsite experiences, drive conversions, and collect rich data to better understand our student journey. How much content is needed to drive personalization? What technology is required? How does marketing collaborate with admissions, IT, and other stakeholders to deliver personalization? What is meaningful personalization for higher education anyway? Join us for a presentation that answers these questions with best practices for mobilizing this powerful strategy.
Takeaways:
- What technologies to use
- How to prioritize your content needs
- Who to get involved with the implementation
Primary Presenter
Kristy Phillips, Carnegie
Additional Presenters
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