The Academy of Financial Services (AFS) is excited to be collaborating with FPA to provide an "integrated conference experience" for AFS members this year. The AFS research conference will run for the full 2.5 days of the FPA Conference as part of a dedicated research track bringing the best of AFS and the Journal of Financial Planning (JFP) to you.
- A dedicated Research Room for presentations designed to bring the most relevant research impacting professional financial planners. This includes research sessions sponsored by the JFP and peer-reviewed research papers presented by AFS members. These sessions are CE credit approved.
- The winner of the JFP's Montgomery-Warschauer Award for best research from the prior year will present their research.
- In the Research Room AFS will coordinate other research content such as a panel discussion with the editors of the 4 major FP research journals explaining to planners and academics the type of research content to be found, how to best consume/digest research and apply it to a FP practice and more.
- A new FP Research Shark Tank. Based on the format of the popular TV series a select number of researchers will do 5 minute "pitches" on research that they believe would be significantly impactful for practitioners. Planners and researchers will then vote on the most exciting research proposal.
- AFS are co-ordinating 2 additional mini-breakout research rooms where researchers will present additional peer-reviewed, unpublished research selected from the many submissions we received. A timetable of these sessions can be found below.
- AFS will manage the research rooms for fully-hybrid attendance with face-to-face or virtual attendance. Although the content will be exceptional, we hope to see many of you in person as the networking, exhibit hall, FPA keynote speakers and other sessions outside of the research cannot be experienced any other way.
Reclaiming Trust: Examining the Effect of SEC Marketing Rule on Investment Advisers and Firms' Practices
Short Description
In December 2020, the SEC completed reforms to modernize regulations on investment adviser advertisements and compensation for solicitors as specified in the Investment Advisers Act of 1940. Advertising Rule 206(4)-1, commonly referred to as the Marketing Rule in practice, provides a more comprehensive definition for the term advertisement and outlines general prohibitions on adviser and firm advertising activities. This essay is the first to examine the SEC Marketing Rule on investment advisers and firms' marketing practices. We use the multivariate probit model and SEC’s Investment Adviser Public Disclosure dataset to explore the connection between the SEC’s Marketing Rule and investment advisers and their firms' advisory services and the possible association between disciplinary records and advertisement usage. The findings show the complex interplay among marketing activities, advisory services, and regulatory compliance within the financial services landscape.
Upload a BLIND copy in Word Document format. Ensure all authors names are removed from the submission. Use the Paper Name + BLIND as the name of the file.
Lead & Corresponding Author
Pengyu Qian, University of Wisconsin-Whitewater
Email Address
Names of authors in order
Pengyu Qian, Donald Lacombe, Chris Browning