European Social Marketing Conference 2024

8. Equality, diversity and inclusion

People & wellbeing

This session aims to create a space for exploring how social marketing can engage with under-represented groups. It will focus in particular on parental caregivers of neurodivergent children. It features short presentations of research, collaborative exercises and discussions with the audience. It will explore how under-represented voices are considered in policies and programmes for behaviour and social change; map theories that show potential in advancing a research, practice and policy agenda for under-represented groups and indentify opportunities for impact collaboration.