Social marketing ethical checklist
lunes, el 4 de noviembre de 2024 a las 15:15–16:45 CET add to calendar
Glass Hall 2
Proposed Conference Track
5. Theories and methods
Session Theme
Future direction
Programme Listing
This interactive session will include the presentation and discussion of the Global Consensus Definition of Social Marketing, the Social Marketing Statement of Ethics, and the Six Social Marketing Ethical Principles approved by the iSMA Board in September 2023. This interactive session is an opportunity for the social marketing community to provide feedback on the current work and inform future developments in the area of social marketing ethics.
Primary Contact
Krzysztof Kubacki, University of Plymouth
Job Title
Professor of Marketing and Society
Presenters
Krzysztof Kubacki, University of Plymouth
Job Title
Professor of Marketing and Society
Jeff French, International Social Marketing Association
Job Title
iSMA President