European Social Marketing Conference 2024

7. Promoting the uptake, mandate and application of social marketing

Technology and social marketing

During this session, we will discuss the potential of Virtual Reality (VR) Storytelling for social marketing purposes. Two topics will be discussed in greater detail: perceived realism and narrative persuasion. Realism in VR affects the extent to which VR stories are persuasive. The session will conclude with a more general discussion of the opportunities and pitfalls of using Virtual Reality as a tool for narrative persuasion for prosocial purposes (focusing in climate change awareness).