Developing a Scale for Perceived Realism in VR Storytelling: Implications for Narrative Persuasion and Prosocial Change
mercredi 6 novembre 2024 à 11:15–12:00 CET add to calendar
White Hall 3
Proposed Conference Track
7. Promoting the uptake, mandate and application of social marketing
Session Theme
Technology and social marketing
Programme Listing
During this session, we will discuss the potential of Virtual Reality (VR) Storytelling for social marketing purposes. Two topics will be discussed in greater detail: perceived realism and narrative persuasion. Realism in VR affects the extent to which VR stories are persuasive. The session will conclude with a more general discussion of the opportunities and pitfalls of using Virtual Reality as a tool for narrative persuasion for prosocial purposes (focusing in climate change awareness).
Primary Contact
David Walewijns, University of Antwerp
Job Title
PhD researcher
Presenters
David Walewijns, University of Antwerp
Job Title
PhD researcher