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European Social Marketing Conference 2024

November 4–6, 2024

Grand Hotel Union, Ljubljana, Slovenia

Making Sense of Suicide Prevention: Exploring the Visual Construction of Suicide Prevention in Social Marketing Materials

Tuesday, November 5, 2024 at 1:30 PM–2:15 PM CET add to calendar
White Hall 3
Proposed Conference Track

12. Critical social marketing

Session Theme

Future direction

Programme Listing

Explore how visual strategies in suicide prevention campaigns work to construct knowledge and potentially limit other perspectives. Discover how these visuals construct specific understandings and recognise dominant discourses within social marketing materials. Gain insights into the benefits of visual discourse analysis to enhance future campaigns.

Ideal for social marketers, public health professionals, and researchers interested in mental health communications.


Trigger Warning: This presentation includes discussions and visuals related to suicide prevention which may be distressing for some individuals.

Primary Contact

Amy Cannon, TU Dublin
Job Title

Marketing Lecturer

Presenters

Amy Cannon, TU Dublin
Job Title

Lecturer

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