European Social Marketing Conference 2024

12. Critical social marketing

Future direction

Explore how visual strategies in suicide prevention campaigns work to construct knowledge and potentially limit other perspectives. Discover how these visuals construct specific understandings and recognise dominant discourses within social marketing materials. Gain insights into the benefits of visual discourse analysis to enhance future campaigns.

Ideal for social marketers, public health professionals, and researchers interested in mental health communications.

Trigger Warning: This presentation includes discussions and visuals related to suicide prevention which may be distressing for some individuals.