Everybody's Free (To Wear Sunscreen). How nudging and machine learning can help in the fight against skin cancer.
Tuesday, November 5, 2024 at 11:00 AM–11:20 AM CET add to calendar
White Hall 2
Proposed Conference Track
1. Health and wellbeing
Session Theme
People & wellbeing
Programme Listing
Attend this session to explore the impact of a singular, social norms-based nudge aimed at increasing sunscreen usage in Belgium, showcased through a partnership with Sundo. Discover how this targeted approach not only boosts public health but also integrates seamlessly with corporate branding. Ideal for policymakers, health organizations, and marketers, this talk offers practical insights into designing, implementing, and evaluating an effective and measurable skin cancer prevention instrument.
Primary Contact
Jotte Mallisse, Sundo
Job Title
Researcher
Presenters
Jotte Mallisse, Sundo
Job Title
Researcher