European Social Marketing Conference 2024

1. Health and wellbeing

People & wellbeing

Attend this session to explore the impact of a singular, social norms-based nudge aimed at increasing sunscreen usage in Belgium, showcased through a partnership with Sundo. Discover how this targeted approach not only boosts public health but also integrates seamlessly with corporate branding. Ideal for policymakers, health organizations, and marketers, this talk offers practical insights into designing, implementing, and evaluating an effective and measurable skin cancer prevention instrument.