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European Social Marketing Conference 2024

del 4 al 6 de November del 2024

Grand Hotel Union, Ljubljana, Slovenia

Everybody's Free (To Wear Sunscreen). How nudging and machine learning can help in the fight against skin cancer.

martes, el 5 de noviembre de 2024 a las 11:00–11:20 CET add to calendar
White Hall 2
Proposed Conference Track

1. Health and wellbeing

Session Theme

People & wellbeing

Programme Listing

Attend this session to explore the impact of a singular, social norms-based nudge aimed at increasing sunscreen usage in Belgium, showcased through a partnership with Sundo. Discover how this targeted approach not only boosts public health but also integrates seamlessly with corporate branding. Ideal for policymakers, health organizations, and marketers, this talk offers practical insights into designing, implementing, and evaluating an effective and measurable skin cancer prevention instrument. 

Primary Contact

Jotte Mallisse, Sundo
Job Title

Researcher

Presenters

Jotte Mallisse, Sundo
Job Title

Researcher

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