European Social Marketing Conference 2024

1. Health and wellbeing

Technology and social marketing

In recent decades, there has been rapid development of new technologies, including specific tools such as mobile apps, which open up new opportunities for delivering health information and behaviour change interventions. However, despite the large number of mobile apps targeting weight management, apps for improving awareness about alcohol-related harm are relatively scarce. Therefore, our research provides some new information about the usefulness of such tools.