European Social Marketing Conference 2024

1. Health and wellbeing

People & wellbeing

Attendees can expect an insightful exploration into the complexities of binge drinking behaviors, challenging conventional understandings by examining three distinct types: Initiation, Indulgence, and Moderation. Through the lens of cognitive dissonance theory, the presentation will shed light on how individuals transition between these states. This session is essential for those seeking a deeper understanding of the cognitive mechanisms driving binge drinking and for those interested in developing impactful social marketing strategies to address this pressing public health issue.