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European Social Marketing Conference 2024

November 4–6, 2024

Grand Hotel Union, Ljubljana, Slovenia

Social Robots for Acute Elderly Care: Investigating Staff Perceptions Within the UK's NHS

Tuesday, November 5, 2024 at 1:55 PM–2:15 PM CET add to calendar
White Hall 1
Proposed Conference Track

1. Health and wellbeing

Session Theme

People & wellbeing

Programme Listing

This presentation explores the potential of using social robots to assist with elderly care in the UK National Health Service (NHS). The study presents findings on the attitudes of frontline staff towards this technology, examining both the drivers and barriers to adoption. The presentation also addresses ethical and privacy concerns associated with introducing robots into healthcare settings. 

Primary Contact

Rodrigo Perez Vega, Henley Business School, University of Reading
Job Title

Associate Professor

Presenters

Rodrigo Perez Vega, Henley Business School, University of Reading
Job Title

Associate Professor

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