European Social Marketing Conference 2024
November 4–6, 2024
Grand Hotel Union, Ljubljana, Slovenia
Social Robots for Acute Elderly Care: Investigating Staff Perceptions Within the UK's NHS
White Hall 1
Proposed Conference Track
1. Health and wellbeing
Session Theme
People & wellbeing
Programme Listing
This presentation explores the potential of using social robots to assist with elderly care in the UK National Health Service (NHS). The study presents findings on the attitudes of frontline staff towards this technology, examining both the drivers and barriers to adoption. The presentation also addresses ethical and privacy concerns associated with introducing robots into healthcare settings.
Primary Contact
Rodrigo Perez Vega, Henley Business School, University of Reading
Job Title
Associate Professor
Presenters
Rodrigo Perez Vega, Henley Business School, University of Reading
Job Title
Associate Professor
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