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European Social Marketing Conference 2024

del 4 al 6 de November del 2024

Grand Hotel Union, Ljubljana, Slovenia

Enabling safe internet use among older people

martes, el 5 de noviembre de 2024 a las 14:20–14:40 CET add to calendar
White Hall 1
Proposed Conference Track

1. Health and wellbeing

Session Theme

People & wellbeing

Programme Listing

Online threats, such as misinformation, scams and fraud are becoming increasingly common. The aim of this presentation is to provide an understanding of how older people navigate the internet and the online threats they often encounter. Drawing from our qualitative study and using the concept of the “customer journey”, we propose a typology of older people’s online journeys along with social marketing strategies that could keep older people safe online.

Primary Contact

Ariadne Kapetanaki, University of York
Job Title

Senior Lecturer in Marketing

Presenters

Ariadne Kapetanaki, University of York
Job Title

Senior Lecturer in Marketing

Snehasish Banerjee, University of York
Job Title

Senior Lecturer in Marketing

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