European Social Marketing Conference 2024

November 4–6, 2024

Grand Hotel Union, Ljubljana, Slovenia

"Savvy Screens, Happy Tweens" : An initiative aimed at the ecosystem of actors surrounding children to promote sensible use of screens

Tuesday, November 5, 2024 at 2:45 PM–2:55 PM CET

White Hall 1

Proposed Conference Track

1. Health and wellbeing

Session Theme

People & wellbeing

Programme Listing

Faced with the excessive use of screens by children and all the related consequences (brain development, mental health problems and an increase in sedentary lifestyles). The ‘Vivons en Forme’ programme, in collaboration with the social marketing agency LinkUp, provides solutions as part of a strategy for the sensible use of this tool at international level.

Primary Contact

Sophie McGannan, "Vivone en Forme" Programme

Job Title

Director of Development and International Projects for the ‘Vivons en Forme’ programme

Presenters

Sophie McGannan, "Vivone en Forme" Programme

Job Title

Director of Development and International Projects for the ‘Vivons en Forme’ programme