European Social Marketing Conference 2024
November 4–6, 2024
Grand Hotel Union, Ljubljana, Slovenia
Self-care as a key to healthy, inclusive and equitable living of persons with heart failure
White Hall 1
Proposed Conference Track
1. Health and wellbeing
Session Theme
People & wellbeing
Programme Listing
Session will provide a detailed insight of how “The Heart Failure Awareness and Empowerment Program” took into consideration social marketing’s principle of 7P's and what was the impact of the Program on individual, organizational and systems level; first in Slovenia and then on international level.
In addition, we will present and discuss the elements of the on-going media campaign, which is continuously developing and adjusting since 2017.
Primary Contact
Silva Nemeš, MSc, National Institute of Public Health of the Republic of Slovenia
Job Title
Expert in media studies and communication
Presenters
Silva Nemeš, MSc, National Institute of Public Health of the Republic of Slovenia
Job Title
Expert in media studies and communication
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