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European Social Marketing Conference 2024

November 4–6, 2024

Grand Hotel Union, Ljubljana, Slovenia

Comparing participatory design methods: what can I expect from Co-design and Creating Collective Solutions (CCS)?

Tuesday, November 5, 2024 at 1:30 PM–1:50 PM CET add to calendar
White Hall 2
Proposed Conference Track

1. Health and wellbeing

Session Theme

People & wellbeing

Programme Listing

Social marketing places people at the centre of all efforts, and participatory design methods are an important part of enacting this commitment to a human-centred approach. However, funding and time are often limited, requiring choices to be made regarding the methods employed. This presentation compares two participatory design processes conducted within one organisational setting ahead of the development of a healthy eating program. The insights derived from the processes were examined and compared to understand the merits of each process.

Primary Contact

Julia Carins. PhD, Griffith University
Job Title

Associate Professor

Presenters

Julia Carins. PhD, Griffith University
Job Title

Associate Professor

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