European Social Marketing Conference 2024

1. Health and wellbeing

People & wellbeing

Social marketing places people at the centre of all efforts, and participatory design methods are an important part of enacting this commitment to a human-centred approach. However, funding and time are often limited, requiring choices to be made regarding the methods employed. This presentation compares two participatory design processes conducted within one organisational setting ahead of the development of a healthy eating program. The insights derived from the processes were examined and compared to understand the merits of each process.