European Social Marketing Conference 2024
November 4–6, 2024
Grand Hotel Union, Ljubljana, Slovenia
Promoting behavioural change against child sexual abuse: "Not everything is what it looks like” campaign.
White Hall 3
Proposed Conference Track
1. Health and wellbeing
Session Theme
People & wellbeing
Programme Listing
The presentation and discussion will be supported by a theoretical framework that combines the variables of social marketing with the principles of creativity. Thus, the presentation of the campaign - with a visualisation of the images and videos and an explanation of the creative options - will be a differentiating aspect for all those interested in the creative process.
Primary Contact
Prof. Sara Balonas, University of Minho - Communication and Society Research Centre
Job Title
Professor
Presenters
Prof. Sara Balonas, University of Minho - Communication and Society Research Centre
Job Title
Professor
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