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European Social Marketing Conference 2024

du 4 au 6 November 2024

Grand Hotel Union, Ljubljana, Slovenia

Promoting behavioural change against child sexual abuse: "Not everything is what it looks like” campaign.

mardi 5 novembre 2024 à 14:20–14:40 CET add to calendar
White Hall 3
Proposed Conference Track

1. Health and wellbeing

Session Theme

People & wellbeing

Programme Listing

The presentation and discussion will be supported by a theoretical framework that combines the variables of social marketing with the principles of creativity. Thus, the presentation of the campaign - with a visualisation of the images and videos and an explanation of the creative options - will be a differentiating aspect for all those interested in the creative process.

Primary Contact

Prof. Sara Balonas, University of Minho - Communication and Society Research Centre
Job Title

Professor

Presenters

Prof. Sara Balonas, University of Minho - Communication and Society Research Centre
Job Title

Professor

Chargement en cours …