European Social Marketing Conference 2024
November 4–6, 2024
Grand Hotel Union, Ljubljana, Slovenia
Empowering Rural Women Entrepreneurs to Disseminating Public Health Messages: An Innovative Business Model in Bangladesh
White Hall 1
Proposed Conference Track
1. Health and wellbeing
Session Theme
People & wellbeing
Programme Listing
The women entrepreneurship initiative of SMC is one of the proven models in public helath sector in Bangladesh which could be replicated anywhere in the world. The trained women disseminate health information and sell public health products and thereby earn a profit margin on the sales they make. SMC does not pay any remuneration to these women for their engagement in the business rather provides mentoring support to develop them as entrepreneurs.
Primary Contact
Mohammad Mohiuddin Ahmed, Masters in Sociology, Social Marketing Company (SMC) and Dhaka, Bangladesh
Job Title
Additional General Manager, Program Marketing and BCC
Presenters
Mohammad Mohiuddin Ahmed, Masters in Sociology, Social Marketing Company (SMC) and Dhaka, Bangladesh
Job Title
Additional General Manager, Program Marketing and BCC
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