European Social Marketing Conference 2024

1. Health and wellbeing

People & wellbeing

The health status of Indigenous Australians tends to be much poorer than most of the non-Indigenous population. Indigenous Australians have a reduced life expectancy. Health promotion is essential to facilitating and advancing Indigenous communities as it enables lives to be productive and reduces non-communicable diseases. This presentation will discuss current behavioural programs utilised and cultural and traditional practices that can assist in creating better living conditions and longer lifespans using social marketing practices and policy reform.