European Social Marketing Conference 2024

1. Health and wellbeing

People & wellbeing

Explore Greater Manchester’s innovative Gender-Based Violence (GBV) reduction campaign, #IsThisOk?. Discover how the campaign aims to increase awareness of early-level GBV behaviours, understand their impact on women and girls, and challenge attitudes and behaviours among men and boys aged 18-35. Learn about the multi-platform approach, research methodology, and evaluation findings driving impactful change in tackling GBV. Gain insights into engagement strategies, including films and podcasts, targeting diverse media channels to reach and influence the target audience effectively.