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European Social Marketing Conference 2024

du 4 au 6 November 2024

Grand Hotel Union, Ljubljana, Slovenia

A Paradoxical Perspective to Explore the Drinking-Related Identities of Chinese Students in the UK

mardi 5 novembre 2024 à 14:20–14:40 CET add to calendar
White Hall 2
Proposed Conference Track

1. Health and wellbeing

Session Theme

People & wellbeing

Programme Listing

The aim of social marketing is to consciously change the behaviour of the target group (consumers). Identity, as one of the important factors influencing behavioural change (especially drinking behaviour), can provide a perspective to engage scholars in related research areas to discuss and learn from each other, stimulating further thinking on both sides of the issue of identity and alcohol in the field of social marketing.

Primary Contact

Jiayu Lei, School for Business and Society, University of York
Job Title

PhD Student

Presenters

Jiayu Lei, School for Business and Society, University of York
Job Title

PhD Student

Chargement en cours …