European Social Marketing Conference 2024
November 4–6, 2024
Grand Hotel Union, Ljubljana, Slovenia
Research on musical events as a way of facilitating dialogue with families about organ donation
White Hall 3
Proposed Conference Track
1. Health and wellbeing
Session Theme
People & wellbeing
Programme Listing
The aim of this study was to examine the elements of a music event that could encourage behaviour change to promote organ donation and family dialogue among the apathetic population. It suggests that organising musical events in high street locations that educate, shed light on specific issues and increase commitment may be effective in promoting interest in organ donation and encouraging decision-making and family dialogue.
Primary Contact
Yoko Uryuhara, The Social Marketing Research Centre, Doshisha, Japan
Job Title
professor
Presenters
Yoko Uryuhara, Doshisha Univer and Social marketing reseach centre, Japan
Job Title
professor
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