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European Social Marketing Conference 2024

November 4–6, 2024

Grand Hotel Union, Ljubljana, Slovenia

Research on musical events as a way of facilitating dialogue with families about organ donation

Wednesday, November 6, 2024 at 2:20 PM–2:30 PM CET add to calendar
White Hall 3
Proposed Conference Track

1. Health and wellbeing

Session Theme

People & wellbeing

Programme Listing

The aim of this study was to examine the elements of a music event that could encourage behaviour change to promote organ donation and family dialogue among the apathetic population. It suggests that organising musical events in high street locations that educate, shed light on specific issues and increase commitment may be effective in promoting interest in organ donation and encouraging decision-making and family dialogue.

Primary Contact

Yoko Uryuhara, The Social Marketing Research Centre, Doshisha, Japan
Job Title

professor

Presenters

Yoko Uryuhara, Doshisha Univer and Social marketing reseach centre, Japan
Job Title

professor

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