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European Social Marketing Conference 2024

November 4–6, 2024

Grand Hotel Union, Ljubljana, Slovenia

Building social capital during a community gardening project designed to save native Australian pollinators

Tuesday, November 5, 2024 at 11:00 AM–11:20 AM CET add to calendar
Garden Hall
Proposed Conference Track

2. Planetary health: Environment and sustainability

Session Theme

Environment & sustainability

Programme Listing

During the presentation, you will learn about the design and implemation of a grassroots community project dedicated to supporting pollinators. We will explore the concept of social captial and how building a community resource like a garden depends on social captial to function. We will show how building social captial is critical for all stages of our garden project. Finally, we will show you how we are supporting native flora and fauna from regional Australia like the blue-banded bee. 

Primary Contact

Felicity Anne Small, Charles Sturt University
Job Title

Senior Lecturer in Marketing

Presenters

Felicity Small, Charles Sturt University
Job Title

Senior Lecturer in Marketing

Associate Professor Alain Neher, Charles Sturt University
Job Title

Associate Professor in Management

Dr Lucia Wuersch, Charles Sturt University
Job Title

Lecturer in Management

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