European Social Marketing Conference 2024

2. Planetary health: Environment and sustainability

Environment & sustainability

During the presentation, you will learn about the design and implemation of a grassroots community project dedicated to supporting pollinators. We will explore the concept of social captial and how building a community resource like a garden depends on social captial to function. We will show how building social captial is critical for all stages of our garden project. Finally, we will show you how we are supporting native flora and fauna from regional Australia like the blue-banded bee.