European Social Marketing Conference 2024

November 4–6, 2024

Grand Hotel Union, Ljubljana, Slovenia

Exploring the Dynamics of Community Citizenship Behaviour: A Transformative Social Marketing Perspective on Actor Engagement and Value Co-creation in Sustainable Agriculture

Tuesday, November 5, 2024 at 11:25 AM–11:45 AM CET

Garden Hall

Proposed Conference Track

2. Planetary health: Environment and sustainability

Session Theme

Environment & sustainability

Programme Listing

The study offers a holistic perspective on the role of social marketing in behaviour change by synthesising the quality of life model and social cognitive theory together. The results of the study offer both practical and theoretical contributions by providing implications at the individual (micro), group (meso) and community (macro) level of the antecedents and consequences of sustainable agriculture actor engagement on value co-creation.

Primary Contact

irem buran, Ankara University

Job Title

Dr. Lecturer

Presenters

irem buran, Ankara University

Job Title

Dr. Lecturer

Bayram Zafer Erdoğan, Anadolu University

Job Title

Professor