Exploring the Dynamics of Community Citizenship Behaviour: A Transformative Social Marketing Perspective on Actor Engagement and Value Co-creation in Sustainable Agriculture
mardi 5 novembre 2024 à 11:25–11:45 CET add to calendar
Garden Hall
Proposed Conference Track
2. Planetary health: Environment and sustainability
Session Theme
Environment & sustainability
Programme Listing
The study offers a holistic perspective on the role of social marketing in behaviour change by synthesising the quality of life model and social cognitive theory together. The results of the study offer both practical and theoretical contributions by providing implications at the individual (micro), group (meso) and community (macro) level of the antecedents and consequences of sustainable agriculture actor engagement on value co-creation.
Primary Contact
irem buran, Ankara University
Job Title
Dr. Lecturer
Presenters
irem buran, Ankara University
Job Title
Dr. Lecturer
Bayram Zafer Erdoğan, Anadolu University
Job Title
Professor